Nike Strategic Audit - 2863 Words

Content Nike Strategic Audit Page 2 Appendix A IFAS,EFAS,SFAS Page 10 Appendix B Nike Porter s Five Page 11 Appendix C Nike Financial Data Page 14 References Page 19 I- Current Situation A. Current Performance • Robust financial position, $ 15 billion net Profit (See appendix B). • Market share around 47%. • 28,000 employee B. Strategic posture 1. Mission • To bring inspiration and innovation to every athlete in the world. 2. Objectives • Provide an environment which develops people to maximize their contribution to NIKE. • Identify focused consumer segment opportunities. • Provide quality and innovative services and products internally and externally. • Establish and nurture relevant emotional†¦show more content†¦Ã‚• The highest personal and professional ethics, integrity, and moral character. • Ability to remain objective and independent. • Willingness to ask difficult questions. • Capacity to objectively appraise management s performance. • Excellent inter-personal skills and superior communication skills. • Ability to develop a productive working relationship with Board members and senior management. • Meet the independence standards of the NYSE and the Company. • Have no prohibited interlocking relationships. • Involvement only in activities or interests that do not conflict with or compromise a director s responsibilities to the Company and its shareholders. • Meet the board s age election requirements. • Willingness and ability to serve on the Board for several years to develop knowledge of the Company s business and make a significant contribution over time. III. Nike External Environment Analysis (EFAS, see Exhibit 1 in Appendix A): A. Societal Environment 1- Socio-cultural forces • Changing demographics within the United States, specifically growing minority populations, increase possibilities (O). • Urban population, another strong market for Nike products, is also growing (O). 2- Economic forces • The US economy, which remains Nike s largest revenue source, is expanding. This is a good sign, as the revenue is elastic in relation to consumer spending (O).Show MoreRelatedNike: The Sweatshop Debate Essay1195 Words   |  5 Pagesglobal business presented in the Nike sweatshop debate case study. The paper determines the various roles that the Vietnamese government played in this global business operation. This paper summarizes the strategic and operational challenges facing global managers illustrated in the Nike sweatshop case. 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